What business model factors make SMEs more profitable?
نویسندگان
چکیده
The aim of this article is to detect the business model factors that increase firm performance. To carry out research, a survey was conducted among CEOs seventy companies in Region Murcia, Spain, belonging different sectors economic activity. empirical evidence obtained indicates characteristics company's affect its performance and future viability. In sense, confirms contribute improving viability are mainly innovation, professionalization economic-financial area, investment employees, strengthening commercial area. Therefore, firms wish improve their long-term should especially strengthen these model.
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ژورنال
عنوان ژورنال: Small business international review
سال: 2023
ISSN: ['2531-0046']
DOI: https://doi.org/10.26784/sbir.v7i1.542